![]() Just because you can add a marketing banner into your email signature does not mean it is a good idea to add a ton of exclamation marks or nauseating colors just to grab attention. The onlyįoolproof way of handling embedded images for everyone in the company is to useĪn email signature management tool. Natively-available methods of adding a global email signature. That being said, notĮvery email client supports adding embedded graphics. Them right away from viewing, they may up your SPAM score. Use embedded imagesįilters consider hosted or linked images as suspicious. Getting off those lists should be your top priority, as apart from delivering your emails to recipients’ spam folders, it may also decrease your traffic and search engine (SEO) ranking. Using an IP look-up tool may help you find the source of the problem and confirm whether you have been caught as “false-positive” on any blacklists. The problem is that there are all kinds of different blacklists and various filters may use any number of those lists. If either your domain or your IP is blacklisted, you don’t need much to exceed the allowed SPAM score. Often used by spammers to hide the final destination where the link takes you.Įspecially if the target address is blacklisted. That’s because email clients do not have the means to automaticallyįind out where the shortened link is redirected. Shortened links, however nice they might look, is a definite no-no for most So, what can you do to un-SPAM your email signature? Investigate the hyperlinks you use Most probably, some elements you have included in the email signature are fishy from the filters’ perspective. Usually, an email in a spam folder equals an email not read. If you find out that after adding an email signature your emails don’t reach your recipients, it might mean that you have exceeded the allowed SPAM score. Not only are they blocked by most email clients, so that additional confirmation from you is required to show those pictures, but also some SPAM filters qualify them as SPAM. Using shortened hyperlinks, or links which lead to untrusted (blacklisted) sites.That is: writing words with all capital letters (or SHOUTING), using many exclamation marks, or salesy phrases like “Limited time offer!”, “Buy one, get one free!” They might relate, for example, to dating sites or certain kinds of drugs. Your email contains keywords and phrases which fall under the “adults only” category.The sender’s IP, address, or domain has been blacklisted.Using a character set or alphabet different from the ones used by the recipients.The more they are, the more likely your email will be considered as junk. The Reply to address not matching the From address.Lack of an SPF record in your domain zone, or a wrong SPF record.Increase the score? Possible examples include: If an email gets enough points, it is flagged as junk. ![]() It means that theyĪnalyze all incoming emails and assign points for each element they interpretĪs SPAM-like. (or anti-SPAM) filters work using a point-based system. ![]() So the most crucial question is: what does? What makes SPAM filters Let’s explain why this might happen and what to do to prevent this.įirst off, despite a popular belief, email signatures do not magically cause emails to be treated as SPAM. It might turn out that your emails are going to the recipient’s junk folder, for example, right after you started adding a brand new email signature. The problem is that no single anti-SPAM solution is perfect. What a relief! That is, until you see YOUR email in a spam folder… To guard us, humble email users, against all those threats, a multitude of solutions have been developed to send those nasty emails to a Junk folder or quarantine – where they belong. As if it wasn’t bad enough to have your mailbox overflowing with unwanted communication, junk emails are often teeming with malware & more or less successful attempts at phishing. ![]() SPAM or junk mail is the archenemy of most email users.
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